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Acer Inc.

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Acer Inc. ( / ˈ eɪ s ər / AY -sər ; Chinese: 宏碁股份有限公司 ; pinyin: Hóngqí Gǔfèn Yǒuxiàn Gōngsī , lit. Hongqi Corporation Ltd. ) is a Taiwanese multinational hardware and electronics corporation specializing in advanced electronics technology, headquartered in Xizhi, New Taipei City. Its products include desktop PCs, laptop PCs (clamshells, 2-in-1s, convertibles and Chromebooks), tablets, servers, storage devices, virtual reality devices, displays, smartphones and peripherals, as well as gaming PCs and accessories under its Predator brand. In the early 2000s, Acer implemented a new business model, shifting from a manufacturer to a designer, marketer and distributor of products, while performing production processes via contract manufacturers. As of July 2020, Acer is the fifth-largest personal computer vendor in the world. Currently, in addition to its core IT products business, Acer also has a new business entity that focuses on the integration of cloud services and platforms, and the ...

History

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Acer was founded in 1976 by Stan Shih (施振榮), his wife Carolyn Yeh, and five others as Multitech in Hsinchu City, Taiwan. The company began with eleven employees and US$25,000 in capital. Initially, it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies. It produced the Micro-Professor MPF-I training kit, then two Apple II clones–the Microprofessor II and III–before joining the emerging IBM PC compatible market and becoming a significant PC manufacturer. The company was renamed Acer in 1987. In 1998, Acer reorganized into five groups: Acer International Service Group, Acer Sertek Service Group, Acer Semiconductor Group, Acer Information Products Group, and Acer Peripherals Group. To dispel complaints from clients that Acer competed with its own products and to alleviate the competitive nature of the branded sales versus contract manufacturing businesses, the company spun off the contract business in 2000, renaming it Wistron Corpora...

2013 re-organisation

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In November 2013, chairman and CEO J.T. Wang and president Jim Wong both resigned due to the company's poor financial performance. Wang had been reportedly due to leave Acer at the end of the year, and was supposed to have been succeeded by Wong. Acer co-founder Stan Shih took over as board chairman and interim president after the departure of Wang and Wong, and began to search for new candidates to assume the roles of CEO and president. On 23 December, Acer named Jason Chen, then the vice president of worldwide sales and marketing at Taiwan Semiconductor Manufacturing, as its new president and CEO, effective 1 January.

Fleet of Companies

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In September 2018, Acer spun off its gadget product business unit and found GadgeTek Inc. (G.T.I.), a company that is dedicated to providing smart gadgets that enhance the quality of life. Some notable products include Leap Beads; Leap Beads are designed to help people keep track of recited mantras. But instead of using them in conjunction with a metal counter, a companion app will record every prayer. A lotus blossom at the top of your current results opens slightly the closer you get to your goal. In addition to prayers, the beads also record your footsteps like a regular fitness tracker.

Acquisitions and joint ventures

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In 1988, Acer acquired Counterpoint Computers. In 1990, Acer acquired Altos Computer Corporation. In 1993, Acer acquired the PC division of Commodore International. In 1997, Acer acquired Texas Instruments notebook computer business. On 27 August 2007, Acer announced plans to acquire its US-based rival Gateway, Inc. for US$710 million. Acer's former chairman, J.T. Wang, stated that the acquisition completed Acer's "global footprint, by strengthening its United States presence". Included in this acquisition was the eMachines brand. In January 2008, Acer announced that it had acquired a controlling interest of 75% of Packard Bell. In March 2008, Acer acquired Taiwanese electronics manufacturing company E-TEN. In 2009, Acer acquired 29.9% of Italian computer system manufacturer Olidata. In August 2010, Acer and Founder Technology signed a memorandum of mutual understanding to strengthen their long term PC business cooperation. In July 2011, Acer bought iGware In...

Operations

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As of December 2018, Acer has over 7,000 employees worldwide, operating in 70 countries. Australia edit Acer Computer Australia (ACA) was established in 1990, and is currently Australia's third-largest personal computer vendor, behind Hewlett-Packard Australia and Dell Australia and New Zealand. ACA has Australia's highest overall market share in notebook PC and tablet PC sales. The company is also Australia's leading PC vendor in government and education markets. As of 2006, it has over 480 employees. The company repairs, assembles and manufacturers laptops and desktops in Sydney. Europe edit Acer's EMEA headquarters are located in Lugano, Switzerland. From the late 1990s to mid-2000s, Acer had computer factories in Europe. The business area was the whole EMEA. In the Netherlands under the name of Acer IMS bv, there were two factories: Acer laptop factory in Den Bosch and Acer and IBM desktop factory in Tilburg. Acer also had facilities in Germany under the name of IMS...

Notable product lines

Extensa series - Business-oriented laptops Acer Iconia - A series of tablet computers Acer Aspire - Personal-use computer and laptops aimed for casual household use Acer TravelMate - Lightweight business-oriented laptops Acer Predator - Acer's gaming laptops and desktops Acer Aspire One Acer TimelineX Acer Nitro - Another of Acer's gaming-oriented laptops Acer Swift - A series of ultra-portable notebooks Acer ConceptD - Desktop and laptops designed for studios and rendering

Brands

Acer eMachines (now defunct) Founder Gateway (now defunct as a company—still exists under Acer inc.) Packard Bell Pawbo Predator Xplova PLANET9.gg – An esports social platform for gamers to “Connect”, “Battle”, and “Evolve”.

Corporate social responsibility

In 2005, Acer published its first environmental report, for which the company used the GRI guidelines. All of Acer's tier-one suppliers have acquired ISO 14001 certification. In November 2012, Acer was ranked 4th place out of 15 in Greenpeace's re-launched Guide to Greener Electronics, with a score of 5.1 points out of 10. The Guide ranks electronics makers according to their policies and practices to reduce their impact on the climate, produce greener products, and make their operations more sustainable. Greenpeace criticized the company for not setting out targets to reduce greenhouse gas (GHG) emissions as intended in 2010 and for not providing external verification for the GHG emissions it reports for its operations and business travel. It also scored badly on the products criteria receiving no points on product lifecycle while Greenpeace noted that a higher percentage of its products need to meet or exceed Energy Star standards in order for it to score more points. It rece...

Sponsorships

Acer sponsored the BAR-Honda Formula One racing team in the year 2000. In 2001, Acer provided sponsorship to the Prost Grand Prix Formula One team, and the team's Ferrari engines were badged as Acers. Acer sponsored the Ferrari Formula 1 team from 2003 up to 2012 (Official Supplier since 2006) and its Top Sponsor of FC Internazionale – Milano (Inter Milan) Football Club. From 2007 to 2009 Acer has been Official Supplier of FC Barcelona. On 19 March 2007, Acer announced it would sponsor the Factory Fiat Yamaha Team for the 2007 MotoGP World Championship season. Since 2009, Packard Bell (part of Acer Group) has been the sponsor of the Yamaha Factory Racing Team. In 2010, Acer sponsored Army United F.C., a football team in the Thai Premier League. citation needed Acer was the worldwide TOP Partners for both the Vancouver 2010 Olympic Winter Games and Singapore Youth Olympic Games. Acer was TOP Partner of the London 2012 Summer Olympics.